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⚙️Tools of the Week ⚙️

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

This Week’s Top Tools

  • Storyblok - Build powerful digital experiences faster — the headless CMS that empowers both developers and marketers.

  • SAP Emarsys - Turn every customer touchpoint into loyalty gold: where AI-powered marketing meets seamless human connection.

  • Toriut - Streamline Shopify product image and variant management—advanced bulk actions, seamless organization, and faster catalog updates for growing eCommerce brands.

  • Accessibility Assistant - Make your website welcoming and compliant for everyone, instantly and effortlessly; no coding required.

  • DOSS - Make your website welcoming and compliant for everyone, instantly and effortlessly; no coding required.

  • Claspo - A no-code website popup and widget builder that helps eCommerce brands capture leads, grow email/SMS subscribers, and boost conversions with targeted, on-site campaigns.

  • Conjura - An AI-powered eCommerce analytics platform that pulls your store, marketing, marketplace, and ops data into one place and turns it into SKU-level profitability insights you can act on fast.

  • Macaroni - An end-to-end SEO platform designed specifically for Shopify users.

  • Decile - AI-powered eCommerce analytics platform, turning complex and disconnected data into clear, actionable insights and recommendations – instantly.

Have a tool that should be featured? Submit here.

Email Still Wins. Here's How to Use It Better.

59% of Americans say most marketing emails offer no real value. That's not a threat, it's an opening. Get the AI-powered playbook for building email campaigns that actually convert.

Inside you'll discover:

  • How top brands achieve 3,600% ROI from email marketing

  • AI personalization techniques that drive 82% higher conversion rates

  • Tactics that have delivered 30% better open rates and 50% higher clickthroughs

  • How to build sequences for every stage of the customer journey, from welcome to re-engagement

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