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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.

This Week’s Top Tools

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  • AI Fit Finder - Helping Shopify fashion stores reduce size-related returns with intelligent size recommendations.

  • Decile - AI-powered eCommerce analytics platform, turning complex and disconnected data into clear, actionable insights and recommendations – instantly.

  • RevLifter - An AI-powered platform that personalizes eCommerce deals and offers in real-time to boost conversions and average order value.

  • Klaviyo - Powerful email marketing solution designed for eCommerce businesses.

  • Remarkable Commerce - Unlock speed, agility and growth with the UK's most flexible eCommerce solutions, including a custom eCommerce platform, bespoke middleware solutions and enterprise warehouse management system.

  • Sender - An all-in-one email and SMS marketing platform for eCommerce that helps you capture leads, automate campaigns (like welcome and abandoned cart), send transactional messages, and track performance in one dashboard.

  • CoSupport AI - An AI-powered customer support platform that helps eCommerce teams handle tickets faster by automating responses, surfacing the right answers, and streamlining workflows across support channels.

  • ReturnPro - An end-to-end eCommerce returns and recovery platform that manages returns, recommerce, and liquidation to maximize recovery value for enterprise, brands, and marketplace sellers.

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