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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
This Week’s Top Tools
17TRACK - A global shipment-tracking platform that centralizes parcels from worldwide carriers into one dashboard, delivering real-time updates, notifications, and order tracking for eCommerce stores and their customers.
Decile - An AI-powered eCommerce analytics platform, turning complex and disconnected data into clear, actionable insights and recommendations – instantly.
RevLifter - An AI-powered platform that personalizes eCommerce deals and offers in real-time to boost conversions and average order value.
Klaviyo - Powerful email marketing solution designed for eCommerce businesses.
Clearco - A non-dilutive eCommerce funding platform that provides flexible growth capital you repay as you scale—so you can invest in inventory and marketing without giving up equity or control.
Seal Subscriptions - A Shopify subscription platform for eCommerce that enables recurring purchases with auto-charging, classic or prepaid plans, customer self-serve management, discounts, and analytics to grow repeat revenue.
Ali Reviews - A Shopify product-reviews and UGC app that collects, imports, and displays customer reviews (photos/videos), automates review requests, and boosts eCommerce conversion with customizable social-proof widgets.
Parcel Perform - AI visibility analytics for eCommerce brands. Track how your products rank across ChatGPT, Gemini, Perplexity, and Claude, then turn delivery and returns data into the trust signals that win the #1 AI recommendation.
BOLD Subscriptions - An all-in-one subscription platform for Shopify brand owners that boosts recurring revenue with upsells, customizable billing options, and a self-service customer portal.
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