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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
This Week’s Top Tools
ChannelApe - Strategic Inventory Operations Platform for Modern Commerce.
Fairing - A platform that helps you discover the marketing strategies that effectively drive sales for your business.
Intelligems - A comprehensive platform dedicated to empowering Shopify merchants to enhance their profitability and customer engagement.
Semrush One - Semrush One combines the SEO Toolkit and AI Visibility Toolkit in one subscription. Track Google rankings, backlinks, and site health alongside brand presence across ChatGPT, Gemini, and Perplexity.
Loqate - An advanced software for capturing, verifying, and enriching address data.
Debutify Reviews - Simplifying the process of requesting, collecting, and managing customer reviews for eCommerce businesses.
Upscribe - Unlock trapped value and grow with out-of-the-box tools that scale with a robust subscription solution.
Flare - A unique solution that enables businesses to convert visitors who may not be ready to purchase immediately.
BigCommerce - An eCommerce platform for merchants at all stages, touting 100% uptime for the past 7 years and the highest levels of authenticated security.
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