⚙️Tool of the Week ⚙️
⏩ Forwarded this email? Subscribe to get your own copy here
Meet: Cuttable
Every paid ads team runs into the same question on Monday morning: what do we make next?
You can see exactly which ad won last month. Meta tells you, and so does your dashboard. What none of them can tell you is which ad you should make next, or why.
So the call gets made from a dashboard and a hunch. The winner fades within a few weeks, and whatever it taught you ends up in someone’s head or a Slack thread. Then the next round starts from scratch.
With Black Friday five weeks out, that’s an expensive way to work.
Here’s a different way you can start today.
Cuttable makes ads that learn. By simply connecting your ad and eComm accounts like Meta, TikTok, Shopify, and Klaviyo, every creative builds on the last one:
It reads what every ad in your account earned and works out why the winners won, and why the others didn’t.
It suggests what to make next, and shows its reasoning.
It builds those ads in seconds, on-brand from your own footage, products and reviews, in every size needed.
Your team edits anything they want (copy, images, video, colors, music) with a built-in modern editing suite for complete control.
When approved, the ads publish straight to platform in one click, no manual exporting or importing needed.
Then the results come in, and the next round starts from what already worked.
Your analytics only tell you what happened. Cuttable tells you what to make next, then makes it in seconds. Because it made the ad, it knows why the ad won: it wrote the hook, picked the footage and kept the notes, so every round starts from what already worked. It doesn’t replace your team, and nothing ships without your approval.
What brands are seeing
After moving to Cuttable, Conserving Beauty’s click-through rate nearly doubled and its CPMs fell by at least 30%.
“668 purchases in 48 hours at 10.5x ROAS, and the lowest customer acquisition cost in the brand's history.”
Cotton On, lululemon, July, and Kathmandu run on Cuttable too. As of this month over $260M USD in ad spend has gone through Cuttable, with an average ROAS of 4.4x.
This week Cuttable also announced a $20M Series A, led by Airtree.
*For brands spending $10K+ a month on Meta.
Sent in partnership with Cuttable
Want to advertise to our audience? We’d love to hear from you