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How to Successfully Replatform Your eCommerce Store in 2026
By Chidinma Itsuokor
Replatforming is one of the most complex, stressful, and high-stakes projects an eCommerce business can undertake.
But when it's done right, it can also be the move that unlocks your next stage of growth.
James Gurd is the founder of The Digital Juggler and host of the Inside Commerce podcast. He's spent over 20 years helping B2C and B2B brands grow primarily through tech stack optimisation, agency and tech selection, team training, and project leadership.
He recently joined Chloe Thomas on Episode 584 of the eCommerce MasterPlan Podcast to answer one big question:
What would you do if you were embarking on a replatform in 2026?
Here's what he shared.
First, Do You Actually Need to Replatform?
This is where James starts, and where most businesses skip ahead too quickly.
Because a replatform without a valid business reason is just pain without purpose.
So how do you know it's time?
James says there are three clear signals:
Cost is spiralling
Features are falling behind
Processes are broken
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