For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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Glossy E-Commerce Summit 2026 ~ 1 to 3 Jun 2026

A 2-day, in-person digital marketing conference in San Francisco focused on practical growth strategies across channels, including analytics, content, paid media, and eCommerce.

Digiday Media Strategies London 2026 ~ 13 Oct 2026

A one-day, in-person event at Ham Yard Hotel (London, UK) where European media and tech decision-makers dig into publishing’s biggest challenges through interactive sessions and high-value networking.

Retail Supply Chain & Logistics London 2026 ~ 11 & 12 Nov 2026

Experience two days of supply chain innovation and logistics solutions for eCommerce at ExCeL London during the Retail Supply Chain & Logistics Expo.

Glossy Beauty & Wellness Summit 2026 ~ 9 to 11 Nov 2026

The Glossy Beauty x Wellness Summit is a three-day, in-person gathering of beauty and wellness leaders for strategy, networking and forward-looking insights at the Four Seasons Hotel Westlake Village, California.

Subscription Show 2026 ~ 6 to 8 Oct 2026

Dive into three days of expert-led eCommerce subscription insights and networking at Harborside Conference Center in Jersey City at the Subscription Show 2026.

NRF Nexus 2026 ~ 22 to 24 Jul 2026

An exclusive, invitation-only executive retail summit spanning three days at The Broadmoor Hotel in Colorado Springs, bringing together C-suite leaders to shape the future of eCommerce and retail.

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DigiMarCon New England 2026 ~ 12 & 13 May 2026

A two-day premier conference offering insights into digital marketing strategies, emerging technologies, and networking opportunities for professionals aiming to excel in the digital landscape.

Pulse eCommerce Summit 2026 ~ 13 & 14 May 2026

The Pulse eCommerce Summit is a two-day event in London, designed for high-growth retailers and brands seeking innovation and inspiration from top speakers in fashion, beauty, and lifestyle.

Re:Commerce 2026 ~ 15 May 2026

Looking to supercharge revenue growth in 2026? The one-day marketing conference for eCommerce brands and marketing professionals is back. Re:commerce is an uplifting day of insight, ideas and open discussion—don't miss out.

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