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For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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MozCon New York 2026 ~ 14 Jul 2026

A one-day in-person digital marketing conference happening at The Glasshouse in New York City, featuring expert talks and networking opportunities.

Savant Berlin 2027 ~ 22 Jan 2027

Meet with 250+ senior eCommerce, marketing, and digital leaders for one-day of strategic insights and networking at the Berlin Marriott Hotel during Savant Berlin 2026.

Data and Analytics Summit Chicago 2026 ~ 29 Oct 2026

An immersive, full‑day gathering at The Westin Michigan Avenue in Chicago, offering CPG and retail leaders real‑world analytics strategies for growth.

Retail MediaX New York 2026 ~ 12 Nov 2026

Retail MediaX USA is a one-day retail media summit in New York, bringing together brands, retailers, agencies, and tech innovators for strategy-heavy sessions on networks, first-party data, and measurement.

Web Summit 2026 ~ 9 to 12 Nov 2026

A multi-day global technology conference held in Lisbon, bringing together leaders and innovators from the tech industry for networking, talks, and exhibitions.

SHOPTALK Fall 2026 ~ 29 Sep to 1 Oct 2026

Dive into three action-packed days of eCommerce innovation, networking, and future-shaping retail insights at SHOPTALK Fall, hosted at Mandalay Bay in Las Vegas.

Events happening VERY SOON that you'd be mad to miss!

Connected Commerce Summit Chicago 2026 ~ 27 & 28 May 2026

Two-day CPG omnichannel, retail media, shopper and eCommerce strategy summit at the Embassy Suites by Hilton in downtown Chicago, bringing together industry leaders for immersive sessions and networking.

Emerce Digital Marketing Live! 2026 ~ 29 May 2026

Engage with industry leaders and 2000+ peers in digital marketing, eCommerce, and AI in Amsterdam, during this one-day event.

Glossy E-Commerce Summit 2026 ~ 1 to 3 Jun 2026

A three-day, in-person summit at The Ritz-Carlton, South Beach, where fashion, beauty, and wellness leaders share practical playbooks for modern eCommerce growth, omnichannel innovation, and high-impact networking.

Explore our full eCommerce event directory here

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